Nutekmart provides sponsor listing submission and administrative
services for Overture, Google Adwords and LookSmart. Included in our service
is keyword research, advertising campaign development, position cost research,
campaign implementation, reporting and ongoing adjustments to the campaign
based on feedback from the Sponsor Listing providers.
We recommend the use of sponsor listing to complement the optimization
of a site. Sponsor Listing works well to stimulate seasonal sales, to
kick off a new product line or service and to get quick response to a
new site. Sponsor Listing also works well to help gain visibility on
keyword phrases that might be highly competitive or generic in nature. As you consider sponsor listing,
keep in mind that the service providers are intent on feeding traffic
to those clients whose sites generate a lot of click-through activity.
To make that happen, you have to formulate summary descriptions that
will stimulate enough interest to make the reader want to visit your
site. If your advertising copy is bland, the end result will be that
you will not get the traffic, no matter how high you bid for a keyword
phrase. Be ready to spend a considerable amount of effort in creating
effective advertising text. Your Nutekmart consultant will be happy to
assist in that effort. You will also be required by the Sponsor Listing provider to provide
an estimated budget, which may be daily, weekly or monthly. We recommend
that you budget at least $2,000 per month for a viable Sponsor Listing
campaign. You will also have to specify a bid range for keyword phrases.
Bid levels can be as low as 10 cents to highs of $10-12 per click. Our
research will provide you with current bid ranges for specific keyword
phrases.
Please contact us for
an evaluation
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